I'm Semere Seifu. UI/UX & Product Designer based in Addis Ababa, Ethiopia.
I specialise in turning complex problems into clear, intuitive interfaces — working closely with product managers and developers from research all the way through to shipped product.
My path into design wasn't linear. I studied Chemical and Bio Engineering before following my curiosity into UX. That engineering mindset still shapes how I work: methodically, systematically, and always with the end-user at the centre.
I believe the best products emerge when research, empathy, and attention to detail are given equal weight alongside the visual craft.
Principles
Curious,
yet Critical.
Good design starts long before the first frame. I dig into the problem space, question assumptions, and let research lead — so every decision has a clear reason behind it.
Purpose over
Aesthetics.
A beautiful interface that confuses people is an expensive mistake. Every visual choice I make serves the user's goal first. Clarity and usability always come before style.
Details
Matter.
The gap between good and great lives in the small things — the spacing, the micro-interaction, the edge case nobody planned for. I care about every pixel because users feel it.
Experience
Freelance
Education