I'm Semere Seifu. UI/UX & Product Designer based in Addis Ababa, Ethiopia.
I take complex problems and turn them into clear, usable interfaces. I work closely with product managers and developers, from the first round of research through to launch.
My route into design wasn't a straight line. I studied Chemical and Bio Engineering before moving into UX, and that background still shapes how I work: carefully, with a reason behind every decision and the user kept at the centre.
The best products come from giving research, empathy, and the small details as much weight as the visual craft.
Principles
Curious,
yet Critical.
Good design starts well before the first frame. I dig into the problem, question assumptions, and let research lead, so every decision has a clear reason behind it.
Purpose over
Aesthetics.
A beautiful interface that confuses people is an expensive mistake. Every visual choice serves the user's goal first, and clarity comes before style.
Details
Matter.
The difference between good and great lives in the small things: the spacing, the micro-interaction, the edge case nobody planned for. I sweat those because users feel them.
Experience
Freelance
Education


